that will provide best-in-class marketing and training solutionsto mortgage lenders and brokers nationwide. “For many years, XINNIX has been scrutinizing the market to identify bestpractices for intelligent relationship marketing solutions,” said CaseyCunningham, Founder and President of XINNIX, Inc.”We were ecstatic tofinally be able to endorse a company’s platform that represents qualitycommunications and marketing excellence. XINNIXoffers a variety of instructional methods including interactive web-basedtraining, traditional classroom training delivered on campus or at desiredclient locations, individual and team coaching and mentoring services, andprograms designed for retail loan officers and brokers, wholesale accountexecutives and sales management teams.Learn more about XINNIX by calling(678) 325-3500, send an email to or visit Felber, Vice President, Communications of LoyaltyExpress,+1-781-897-2134, . SAN FRANCISCO, May 11 /PRNewswire-USNewswire/ — Rescue Reel, Inc., whichproduces a life-saving device that enables people to escape endangeredbuildings up to 100 stories tall, was named one of the best inventions of 2009in Popular Science’s Inventions of the Year issue. Now in its third year, the award is given to recognize inventions that make adifference. Popular Science Inventions of the Year Issue Editor Doug Cantorsaid, “We look for inventions that will someday change the world –game-changing products that come from the passionate drive of independentinventors that solve real-world problems in a practical way.” The award alsorecognizes the work of “standout inventors whose creativity and hard work aremaking our lives better,” the magazine wrote in its June issue.

Developed over the past few years, the Rescue Reel device is the brainchild ofDr. Kevin Stone, a prominent San Francisco-based orthopedic surgeon andfounder of the respected Stone Clinic. The device stores up to 1,000 feet ofcord, and in the event of an emergency, allows potential victims to secure andsafely lower themselves to the ground in less than a minute. Rescue Reel issimple enough for a child to operate and permits evacuation of a 30 to 400pound disabled or non-disabled person using its self-adjusting braking systemto lower people at a rate of six feet per second Dr.

Stone, who was inspired to invent the device by the images of peoplejumping to their deaths from the World Trade Center towers on 9/11, said,”While terrorism is a constant threat to high-rise buildings, the more likelythreat is from fire and earthquakes. Rescue Reel is a sensible answer togetting trapped people out of office buildings and high-rise apartments.”"We hope that this recognition from Popular Science Magazine will make peopleaware that they can protect themselves in life-threatening situations,” headded. Rescue Reel was successfully tested in January by the Vallejo, CA, firedepartment. The Vallejo Fire Department was interested in testing Rescue Reelas a consequence of a fatal fire, last August, at the high-rise Casa DeVallejo senior residence, which killed three people on the upper floors,Vallejo Fire Chief Russ Sherman said. “We are interested in any state-of-the-art devices that come along to aid uswith high-angle rescues,” Sherman said.